The Young Bucks Are Maximizing Their Looks
Looksmaxxing, Hardmaxxing and Mewing
A friend slash subscriber, aka best kind of friend, reached out and asked — "Are you guys covering “looksmaxxing” and “mewing?” I immediately rolled up my sleeves, twisted my hair into a bun, cracked my knuckles, ran a number two pencil through the center of that bun, placed a few rewetting drops into each eye and replied, “On it.”
A few spins around the interwebs and I was really chuckling,
BLUF Looksmaxxing is — drum roll please — — SELF CARE FOR THE FELLAS.
The boys are taking a hard look at their raw materials and trying to maximize their potential.
The tenets of looksmaxxing are not exactly cutting edge. The boys are drilling down on the basics, the ABCs and the 123s with a few odd twists. Please click below and meet Dillon Latham, a leader in the looksmaxxing community. Dillon has done us a solid by synthesizing looksmaxxing down to four key pillars. A dummies guide if you will.
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LET’S REVIEW - (I condensed Dillon’s four pillars down to the proper number: three)
MAXXING OUT YOUR HAIR
Hair on head - use hair products, get a perm if need be.
Eyebrows - keep them tidy.
Eyelashes - run some rosemary oil on them. (This tip scared me but after doing a little research it does seem legit. Best to cut the rosemary oil with almond or coconut oil to reduce the potency)
MAXXING OUT YOUR PHYSIQUE
Go to the gym
Lower body fat percentage
MAXXING OUT YOUR SKIN
Facial cleanser
Moisturizer
Exfoliant (if you want to level up)
Somehow having this young man relaying the basics DOES FEEL FRESH. Us girlies have been smacked upside the head with suggestions on how to better ourselves since day one. We’ve been in a constant state of leveling up, maintaining or fuck it since middle school. These no-brainers are presented so plainly that they somehow feel new. Dillon is doling out basic upkeep facts like stock tips and dammit if I’m not buying what he’s selling.
A comment under Dillon’s TikTok caught my eye.
Neutral canthal tilt and prey eyes its over for bro💀
Well, well, well what do we have here? I marched over to Googleina to see what she had to say for herself.
DEAR GOOGLEINA, WHAT IS NEUTRAL CANTHAL TILT?
Take a picture of your face, draw a line from the outside side of your eye to the middle of your eye from both eyes. If the line is slanted upward, you have a positive tilt. If it's slanted downwards, it's negative and if it's straight across, it's neutral.
The young bucks are factoring eye tilt into their attractiveness equation. Seems like a strange thing to fixate on but, as always, god bless.
Upon further research I found that Dillon’s tips actually fall into the “softmaxxing” category of looksmaxxing. Softmaxxing is upping your skincare, hair, nutrition and exercise game. “Hardmaxxing” is the less popular, more intense type of looksmaxx.
What is hardmaxxing?
If you are hardmaxxing you are open to injectables and plastic surgery. You are spending money on supplements and you are dedicated to a very low BMI and you’re on a mission to make sure your jawline is strong. The looksmaxxing community at large seems very fixated on the jawline. They want a jaw that juts. A chiseled jaw. A prominent jaw.
Are jaws to men what breasts are to women? Are jaws the boobies of the face?
How do you even get a chiseled jaw? Well these boys seem to think something called “Mewing” can change the shape of their jaw. Mewing is pushing the tip of your tongue up on the roof of your mouth and then breathing exclusively through your nose. Please review the videos below.
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A few doctors have weighed in on mewing. They are confused by the trend and say that there is no evidence that mewing will change your jawline even a little bit.
Last but not least - Mouth Breathing. If you are a hardmaxxer and a nose breather you’re fine. If you are a hardmaxxer and a mouth breather you are going to do everything in your power to not be. The gentleman below is taping his mouth shut at night in order to train his body to breathe through the nose.
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Is that completely unhinged and insane? At first I thought it was, but breathing through the nose does seem to be more beneficial. At least that’s what this webmd article suggests. Mouth breathing can lead to bad breath, snoring, dry mouth, brain fog and fatigue.
I am sadly a certified mouth breather (with good breath thank you very much.) I’ve been trying to breathe through my nose as I write this and quite frankly it’s hard.
As per usual I am absolutely floored by what’s happening with the youths on the interwebs. There’s certainly a lid for every pot!
Question to you, our gorgeous How To Be Less Old subscribers: Are you maxxing out your looks?
Let’s end this piece on some looksmaxxing success stories!
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Now go outside and touch grass!
Why is the word mew so ...eww?
I got distracted by the mention of perms right at the beginning. Perms? Like PERM perms? Like everyone's hair filling up the entire frame of the yearbook photo perm? Like next to nana in the chair in the salon getting a perm? Like blue eyeshadow and a Trapper Keeper perm?