Style Tips From Gen Alpha

Warning: It's time for a sock overhaul!

A slew of Generation Alpha articles have hit our desks recently. As with all things, we comb, we learn, we decode and break them down for all of us to understand.

We wanted to share some of the major learnings that we have unpacked from our youngest friends, from style to how they are using technology.

Gen Alpha is already 15% of the population, and they are still going! Not only are they fully digitally native, but they are also engaging with more media faster than Gen Z could get their hands on.

The oldest of Gen alpha is in middle school, while the youngest are still being born. (Emily is currently raising one, who has a keen eye for fashion and adores her digital pet bitzee. Deanna and Emily are both frightened. It has a poop schedule!)

They have us asking important questions like, how young is too young to start a skincare routine that includes Drunk Elephant, and can you now wear a bracelet with a swear word on it as a tween?

Let’s start with style tips from our small friends: