A Moment to Watch

We get dialed into some affordable timepiece options!

Word on the street is the watch is back! Say goodbye to your Fitbits and Apple Watch and say hello to a classic timepiece. Watches were seen all over the runway this spring and can be spotted on influencers like Sophia Richie and Hailey Bieber.

@chad.alexanderSofia Richie’s watch collection ✨ #sofiarichie #sofiarichiewedding #elliotgrainge #rolex #rolexwatch #cartier #watchtok #watchesoftiktok

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While the luxury watch space can feel very aspirational and unattainable, there are plenty of gorgeous and reasonable options that will elevate your look. Bonus, they will also inspire less screen time. Let’s be honest, when you pull out your phone to look at the time, it often leads to a quick insta-check, which tumbles right into 10 minute scroll hole. When you finally come up for air you’ll realize that Brian Austin Green’s relationship with his ex Vanessa Marcil has no actual bearing on your life. But before we dive into affordable watch options let’s take a second to remember the Swatch Watch Craze.

Swatches were all the rage back in my middle school days. Everyone who was anyone, tooled around the hallways, rocking a colorful, bold piece of pop art on their wrist.

Did anyone know that Swatch stood for “second watch?” An affordable watch that you could enjoy for fashion and or wear along side a more expensive timepiece.

The vintage Swatch watches pictured above are truly unlocking some core memories. The see-through Swatch second row, fifth position was proof that we were indeed living in the future. My Swatch was a major Christmas gift and prized possession. She looked very similar to fourth row, third position. What a time to be alive!

Sorry-not-sorry, these watches still look cool as hell. In fact, Swatch hasn’t abandoned the iconic 80s look. Their neon collection pays tribute to the 80s and 90s.

We’ve revamped six of our iconic 80s & 90s watches with vibrant colors, boosted designs, and unique details to create a fresh collection that pulses with cheerful retro energy.

Now for some stunning, relatively affordable, swoon-worthy, watch options that will heat up your summer style —

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